Featured Project

Villa Donia

NYC-based writer and blogger Louise McCready Hart has had her work published in The Huffington Post, Vogue, and Gourmet magazine - but the time had come to create an online presence of her own in which to cover her interests in travel, food, fashion and art. We conceptualized The Looking Lab website as a place of discovery, neatly organized within a modern interpretation of scientific classification. References to the Periodic Table of Elements and microscope slides co-mingle with a fashion-forward design and sleek typography. This ever-expanding collection of ideas, insider tips and beautiful photographs is a laboratory anyone will feel excited about visiting.